ABOUT  
          HEAD & SHOULDERS


Category
Rebranding
Packaging 

Deliverables
Logo
Typography

Semester
Spring 2022

Special Gratitude
Sean Bacon
Bradford Praire

Overview

Head & Shoulders is a popular brand of anti-dandruff shampoo and conditioner. It's known for its distinctive blue bottles and its effectiveness in treating dandruff and related scalp conditions.

Approach

I undertook the task of rebranding Head & Shoulders to breathe new life into its image, recognizing that its current logo appeared outdated. My initial step involved a thorough examination of competitors, analyzing their strategies and identifying areas where we could enhance our appeal. By studying market trends and consumer preferences, I aimed to create a more engaging and approachable brand identity.














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