TIPSEA
Branding
Packaging
Logo
Typography
Menu
SemesterSpring 2022
Special GratitudeSean Bacon
Bradford Praire
Tipsea is a high end sea food restaurant located in Solana Beach,CA. The target audience is for people between mid 20’s through 40’s. This resturant offers a wide variety of drinks and desserts, it stands out for it’s famous speakeasy and food. The most popular dish is the clamchowder for it’s rich flavors. Tipsea is the ideal place to celebrate the best that Southern California has to offer in a beautiful seaside setting. Enjoy the soothing sounds of the ocean as enjoy class cuisine with your party!
A custom type was created for this project using Light Arbotek, it got adjusted to be heavier so it could align with the logo. This typeface was created to look classy for a high end restaurant. The logo mark was created with the purpose of giving it a minimalist modern look, with a T for Tipsea and a wave underneath in reference of the ocean and sea food.